Step 2 Checklist
2.1 – What is an Opt-In Page?
Always make a GREAT first impression with your opt-in page.
o Inspire confidence
The 3 most important parts of an opt-in page are:
o The opt-in box (where they enter their email)
2.2 – Opt-In Page Design
o Buttons and Arrows
o Badges and Seals
Opt-in pages are either visually intensive or benefits intensive.
To take advantage of our natural focal points:
o Keep all important elements above the fold
o Put the opt-in box on the right
o Use high contrast
Study examples in your niche for common design features and model your page on the best examples.
2.3 – What Data to Collect
2.4 – Single vs. Double Opt-In
2.5 – The Free Gift
Offering a free gift shows you are willing to give away something of value to establish a relationship.
A no-risk business relationship, based on consent, is created when subscribers get the free gift.
The best free gift offers a sample of information that provides QUICK RESULTS.
You get to prove that you’re a credible expert whose opinions are worth listening to.
And after subscribers receive the gift, they know you’ll deliver on your promises.
Using PLR content from a site like plrassassin.com gives you a base to work from with your free reports.
Using a freelancing website, you can get good writers to create your reports for you at an affordable price.
Some examples of freelancing websites are…
2.6 – What to SAY on Your Opt-in Page
Compelling copy makes the difference between an opt-in page that converts like crazy and one which falls flat.
Your HEADLINE is the most important part of your opt-in page.
Make specific benefits into BULLETS that subscribers can skim fast.
Generously use POWER WORDS and NUMBERS.
Offer something valuable that’s FREE to persuade people to sign up.
Have a strong call to action BUTTON to push the subscriber over the edge.
Put yourself in your subscriber’s shoes. It will help you write better copy.
2.7 – Exercise: Create Your Opt-In Page
Seven steps to get your opt-in page professionally designed.
• Step 1: Be sure you have a domain name and hosting.
• Step 2: Choose an opt-In page layout.
• Step 3: Write the copy.
• Step 4: Sign up for accounts at freelance sites.
• Step 5: Customize a job posting.
• Step 6: Post the job and choose a freelancer.
• Step 7: Work closely with your freelancer.
Mike’s Enterprises LLC