Step 7 Checklist
7.1 Traffic: Time vs. Money
You need traffic to have an email marketing business.
Traffic leads to subscribers.
To grow your business, you need to invest one of two things: time or money.
It’s a trade off.
You can grow your business by exclusively investing your time… but it will take longer to get going.
Investing money into your business speeds up the process.
7.2 FREE: Guest Blogging
If you don’t know what a blog is by now, you should!
Establish yourself as an expert.
Contact bloggers who get lots of comments and traffic.
Work with them.
Leverage your post – and the relationship – into subscribers!
7.3 FREE: Forums
Find relevant forums in your niche.
Over-deliver when you answer questions on the forums.
Link your signature file to your opt-in page.
7.4 FREE: Blog Commenting
The faster you comment on blog posts, the better your results will be
Blog comments should ELABORATE on the article.
Your comment can be constructive or it can disagree, but it should NEVER be super negative.
Always be polite. Remember, you are a guest.
Include the URL to your opt-in page either directly in the blog comment, or in your profile.
7.5 FREE: Twitter
Get into conversations once in a while
Properly use #hashtags
Mix up the type of tweets using the ¼ Rule
Stay active: follow and re-tweet
7.6 FREE: Yahoo! Answers
Give great answers. Over deliver!
Answer lots of questions.
Make the link to your opt-in flow naturally into your answer.
7.7 FREE: Craigslist
Use Craigslist discussion boards as you would forums.
Use Craigslist small business ads to promote your free gift.
Be mindful of the terms of service.
Post in multiple cities.
7.8 FREE: Solo Ad Swaps
Solo ads are when you “rent” somebody’s email list and send their subscribers an email encouraging them to visit your opt-in page.
It’s the most effective method of traffic generation long-term.
Solo ad swaps are where the two of you send solo ads to each other’s lists.
To do a solo ad swap, you need a list, which means it’s not ideal for beginners.
7.9 PAID: Solo Ads
Paid Solo Ads cost money, but they can be a lot faster and get you higher conversions than many free traffic sources.
Find the most reputable solo ad sellers in your niche. Ask your network, search directories, and join the Directory of Ezines.
Write a strong ad around your FREE gift.
Track every link in every ad and monitor your costs.
Mike’s Enterprises LLC